The flawed marketing of ITC Fiam de wills was never more prominent. They lauch 3 shapoos-1. To make hair mouisturised
2. To make hair silky and strong
3. Everyday Mild Shampoo
These are aspirations of how you want your hair to be and TG is not differentiated. As such all products are overlapping for the same mind share... they are competing with each other.
I dont know what ITS guys were thinking when the designed this - but they sure have landed in a mess
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